User Education/Get Started Page Improvements
From MozillaWiki
With the release of Firefox 29 on April 29, 2014 we'll be redirecting the default "Getting Started" bookmark from moz.org to sumo.
- https://www.mozilla.org/firefox/central/ => https://support.mozilla.org/kb/get-started-firefox-overview-main-features
- Tracking bug for the redirect
This will send about 26M visitors/month to support. That's about 1.2X total sumo traffic and 4.7X the number that come through the help menu. That would change SUMO from 80% of users trying to solve a problem to only 37%. The majority (63%) will be there to learn something - "Getting Started." This page will become the main entry point to support for Firefox users. Given that, what could we/should we do to optimize the page and website for this?
Goal
- Work with the content manager (Joni), UX (Holly & Bram), PM (Laura) Creative and Sumodev to redesign the page to increase engagement (helpfulness, session time, video views, video viewing time).
- Supports: Get Firefox on a Growth Trajectory & Add Services to our Product Lines
Timeline
- [DONE] Kickoff meeting - March 14
- [IN PROGRESS] Explore and test assumptions - May 30
- Feedback on the article
- Significant number of people commenting on the article are NOT new users - about 10% of comments were about issues with the update
- 72.32% Helpful. Missing content - import bookmarks, print, zoom, default
- New content experiment - Revision is live for en-US (May 30) - Discussion on this revision.
- Basic set up:
- Set or change your home page
- Import your favorites from other browsers
- How to print
- Zoom
- Make Firefox your default browser
- Browsing & Searching:
- Search the web
- Bookmark a website
- Find everything with the Awesome Bar
- Private Browsing
- Make Firefox your own:
- Customize the menu or the toolbar
- Add features to Firefox with add-ons
- Keep your Firefox in sync
- Get help
- Common questions after updating to the new Firefox
- Get help
- Basic set up:
- New content experiment - Revision is live for en-US (May 30) - Discussion on this revision.
- Most traffic comes from the bookmark (97%) and most end their visit on this page (91.1%)
- [NEW] Recommendations - June 6
- [NEW] Next steps - TBD