Websites/Your Web/meetings/2011-07-01

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Attendees

  • William R (product owner)
  • cmore (TPM)
  • Crystal (UX)
  • Stas (L10N)
  • Winston Bowden (email campaigns)
  • morgamic

Notes

Target: Mainstream Firefox user, not tech savy

  • Main user engagement campaign for Q3
  • Get website live by Mid-August 2011
  • Creating strong connection with users on Firefox
  • Not about downloading Firefox
  • Submit creations and show those images in a gallery
  • User Answers: "why should I care about the future of the web?"
  • Mozilla: "These are all the reasons why our users believe in the web and this is why we created firefox".
  • localized content
  • Lean campaign
  • Putting a face behind the product
  • Showing the developers next to the users of Firefox - we are all users!
  • All users to upload their photos to be added to the gallery.
  • Email sharing with friends and family
  • Mozilla created videos showing the creations of posters. (One to start, second during the campaign, third as a wrap up)

Considerations

  • Show case thousands of images efficiently and easy UI.
  • Sharing on social built-in and not an afterthought.
  • All public submissions, not private.
  • Moderating photos and user-created translations of photos.
  • Only show images that have been on the site for a while or have been voted on the most. (Hope that obscene photos don't bubble up before we catch them)
  • Allow users to localize user submitted photos into another language (crowd sourcing and showcase easiest way to get involved in the Mozilla community)
  • Filter by artist, location, language, or latest (off by default)
  • Mouse over an image and it enlarges. Click for more information the user.
  • How to make it easy to upload photos (flash camera, email photo, MMS, forms)

Action Items

  • cmore: Complete wiki, scheduke meetings, work with William R on next steps.
  • cmore: Define wiki channel
  • cmore: Meet with William on the 5th of July
  • Crystal: upload mock ups to a publicly accessible location.