There are 2 types of retrospectives that we will perform for each Mozilla website - a release retrospective and a website / campaign retrospective.

The release retrospective is to review schedule, scope, communication and more to improve on our processes. Campaign retrospectives will be conducted after a website or app is retired to review goals, metrics, ROI and the overall success of the product.

The purpose is to learn from our mistakes as well as acknowledge and celebrate our successes.

Campaign Retrospective Agenda Template

We should contain retrospectives to one hour. Here’s an agenda outline to help facilitate the meeting. Open communication is the goal. Finger pointing isn’t. When scheduling a retrospective, copy the below agenda into the meeting invite or send via email prior to the date.

Title:

Campaign Retrospective Agenda for Mozilla Project {Website Name}

Body:

You're invited to participate in a campaign retrospective for {Website Name}. Now that the 
campaign is over, let's review goals, metrics, ROI and the overall success of the product. 
We'll discuss the nitty gritty in a constructive way (no finger pointing!) and help make 
future projects more engaging and successful. For each item below we will discuss "what went
well," "what can be improved" as well as the specific questions pertaining to each item.

= Meeting Prep =

Action Items before the Meeting:
* {Person} needs to gather {data}
* {Person} needs to gather {data}

Identified Goals and Metrics documented before Website launch:
{Data}

= Meeting Agenda =

Intro:
* (Re)introduce the team
* Provide general overview and recap of the project.

Goals:
* List the goals for the site
* Were success metrics clearly defined?

Metrics:
* Review the following:
** Download conversions
** Unique users
** Page views
** Other

Community:
* Did we identify Mozilla evangelists and top community contributors?

ROI:
* How much did we pay to develop this site?
* What was the cost per acquisition?

Analysis:
* How did we do?
* What did we not measure, and how can we ensure we measure that in the future?

Summary:

Action items: