Summit2008/Sessions/Proposals/PR Training Presentation

Session Title

Mozilla Media Training I & II

Please note

• participants must complete both parts to take part in media opportunities
• Media Training I is a presentation and discussion for all participants
• Media Training II are small group exercises; sign up for one of the three available times

Session Leaders

• Melissa Shapiro
• Two outside professional media trainers

Summary

Press coverage, media relations and speaking opportunities have been a key part of Mozilla’s success to date. The PR team at Mozilla is consciously looking to expand the number of trained community spokespeople who can speak with press about their involvement in the Mozilla project.

This session provides community members with the training necessary to become effective spokespeople on behalf of Mozilla. Attendees will learn how to effectively communicate with trade, business, print and broadcast media.

Among the areas that will be covered include tips for acing interviews, how to talk to print and broadcast media, helpful pointers on how to avoid touchy issues, how to keep interviews on topic, and how to talk about Mozilla to the media.

The session focuses on:

• Understanding your audience’s interests and expectations
• Overview of different types of media and how to help journalists meet their objectives
• Interview techniques through mock interviews with immediate feedback

Estimated length

2 hours of your time on Wednesday. To be eligible to take part in media opportunities, you must attend both parts of the training.

• 60 min: Part I - Overview, presentation & discussion (1:00pm in Callaghan)
• 60 min: Part II - Mock interviews & feedback
  • participants can choose one of the following times:
    • Session A: 2:15 - 3:15pm in Alta
    • Session B: 3:30 - 4:30pm in Alta
    • Session C: 4:45 - 5:45pm in Alta

Media training happens in two parts - the first part is an overview of how to approach the press, the second is a hands-on training and requires participation in mock interviews. If you plan to attend the first part, please be sure to block off time to attend a secondary session (there are three times listed on the Summit schedule). If you did not attend the first part, you will not be able to come to a secondary session in order to save space for those who did attend.

Expected turnout

30 people

Who should come? Anyone who on occasion has been called on to speak to a reporter or regularly attends conferences and wants to learn how they can be effective Mozilla spokespeople to the general public and media.

Agenda

• Intro to the media
• Overview of Mozilla top-line messages
• Attendees practice interview skills in mock media Q&As

Equipment needs

• Projector

Interested People

• This session is now full. If you would like to get on the wait list, please contact Melissa Shapiro (mshapiro at mozilla dot com).