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<span style="color: black; font-size: 80%; font-weight: bold">[BACKGROUND]</span>
Within our social media marketing toolkit, Facebook is among our top communication channels. And while it’s been a relatively underutilized space for us in the past, we’ve recently taken big steps towards improving our official Fan Page and overall presence on the site.<br><br>
<span style="color: black; font-size: 80%; font-weight: bold">[OBJECTIVE]</span> Foster relationship marketing and strengthen two-way communication channels with the community. Leverage the Facebook Platform to spread the word about Firefox. Strengthen our two-way communication channels with the community and foster relationship marketing.
= Platform Optimization =
