Mozilla.org/Roadmap 2012/Q2
Note: This page is being purged of completed projects and is no yet complete.
Contents
2012 Q1 Goals
- Drive Website Content Strategy
- Establish & Launch Messaging Strategy Around Top Market Segments
- Help Drive 3.6 Upgrade Campaign
- Measure, Share, & Optimize Site Visitor User Experience
- Drive One Mozilla Project
- Support Special Projects
- Ongoing - Continue to Manage & Improve mozilla.org/firefox
Drive Website Content Strategy
Use creative landing pages to help accomplish overall engagement goals
- Seal up 3.6 cracks from organic search wiki
- Identify and prioritize a list of missing content gaps in which interactive landing pages would be useful engagement tools [List] - DONE
- Create and launch the top 3 needed landing pages from list:
- 1. Firefox on your devices (LF) [Bug DONE] See page here See page here
- 2.
Which build is right for you? Interactive quiz(LF) - delayed while PMM establishes channel audience strategy 3. Tilt for Fx11- 4. Tablet UI
Help launch the web presence of the ESR, Dev Tools, Persona, B2G, Apps, Collusion
- ESR: Work with Laura M to insure the the proper and optimal web presence launches on time -- DONE (LF & CB)
- Dev Tools: Work with Patrick to evaluate and develop Dev Tools web content -- DONE (LF & CB)
- Personas: Launch for MWC -- DONE
- Launch B2G for MWC -- DONE
- Launch Apps for MWC -- DONE
- Launch Collusion for TED -- DONE
Increase Website Promotions Around Firefox Beta in order to help increase Beta ADIs by 2MM
- Create content strategy plan & projections and share with PMM -- DONE (LF)
- Drive implementation of plan with Creative -- DONE (LF & Grace)
- Build Beta Website Results - 1.8M downloads from site properties delivered here
Launch Site-wide Mobile Launch Campaign with Fx11 - DELAYED
Create a new What's New page that respects our transition into silent updates by letting users know what's new in Fx11 + communicates our new Mobile product (LF & JFu)- Launch a mobile promo on /fx (LF & JFu)
Drive messaging strategy around top market segments
- Design & test an experience for users visiting mozilla.org/firefox from IE (see Patrick's report - test copy first, then route to Steven for implementation) http://www.mozilla.org/en-US/firefox/try/index.html (LF) [Build content in Q1 - Testing may be delayed until Q2 per Bug 700746]
- Design & test an experience for users visiting mozilla.org/firefox from Chrome [Build content in Q1 - Testing delayed until Q2 per Bug 700746]
- Design & test an experience for users that focuses on Speed & Add-ons (see Patrick's report) [Build content in Q1 - Testing delayed until Q2 per Bug 700746]
- Design and launch a survey to Beta and Aurora users to figure out more about user segment preferences and desires (LF) - DONE
Streamline Firefox product content on mozilla.org/firefox
- Content silo project wiki Bug 708439
- Features page [Bug 672669]
- Features page [Bug 672669]
- Enhance /fx page for 5 content groups across all locales wiki (CB carry-over)
Use the snippet channel to help reach various top-level engagement goals
- Localize and launch a January batch of snippet updates to all locales (LF) --DONE
- Roll-out new brand positioning through world-wide hard-hitting snippet campaign (LF) --DONE
- Transition snippet management to User Engagement group by end of February --DONE
Help Drive Upgrade Campaign
- Launch other 4 targeted upgrade landing pages --DONE
- Speed Page
- Bookmarks Page
- Crashes Less Page
- Plugin Check page
- Update 3.6 snippets to even more urgent snippet messaging - Laura
- Develop 3.6 about:home migration plan and lead that project (LF) --DONE Project Details here
- Implement upgrade alert bar messaging on AMO bug- Laura
- Implement upgrade alert bar messaging on SUMO bug- Laura
- Help with transition from Webtrends to Google Analytics as the person "consulted" when with mozilla.org/firefox implementation strategy (LF)
- Conduct a release channel post-redesign evaluation and advise teams (creative & PMM) on suggested next steps (LF)
- Survey release channel users to gain their insights Initial Survey Questions
- A/B test alternative release channel landing page designs (LF)
- [Bug 717573]
- [Bug 717573]
- [Bug 717576]
- [Bug 717577]
- Work with IT and metrics to implement impression tracking on snippets [enter open IT bug here] (LF)
- Develop 6 user personas for the Firefox product site working with data from Market Insights
- Launch and circulate web dashboard for Engagement/Web Team
[Bug 664294] (LF carry-over)
Drive One Mozilla Project
- Drive work on One Mozilla Design assets:
- home page
- 725676 - 2 column interior page for all of mozilla.org
- 725683 - background, header, footer from One Mozilla (for all new projects being developed this quarter)
- 725692 - mozilla.com/blog single theme from One Mozilla skin
- 733150 - drive rollout of theme to all Mozilla blogs with PR team
- press center relaunch
- 715566 - /contribute page
- 730096 - /mission page
- 733860 - /about page
- 733862 - /products page
- 733864 - /innovations page
- Content inventory & migration prioritization with stakeholders across all of Mozilla
- Continue to lead weekly meetings to check-in on the development and design process
- Revive Websites taskforce (new name & mission)
- One Mozilla meeting reformatted to this purpose
- Overall information architecture
- What/how projects decide to live on the mozilla.org domain
- Launch pages from /firefox and mozilla.org onto the new platform
Ongoing
Continue to Manage and Improve Mozilla.org/Firefox
- Provide and implement overarching Information Architecture, UX, and wire-frames when needed (see special projects for more) '
- Create and roll-out to larger engagement team a clear self-serve Wiki page explaining how to launch new site content (LF)
- Weekly web team meetings and ongoing support of Mozilla.org/firefox website (LF/CB/JS)
- Cross-promote user engagement projects (LF)
- Drive engagement side of Bedrock project [Add concrete - ha- Bedrock goals here]
- Provide search excellence and standards compliance
- Continue support of product release cycle (LF)
Support Special Projects
Project: en-US Press Center Upgrade (AT RISK)
- Goal: Give PR team greater control over content management
- Owner: Shannon Prior
- Tracking Bug 697511 | Wiki
Project: EU Press Center Upgrade (AT RISK)
- Goal: Create EU workflow in en-US Wordpress site (benefit of all en-US content enhancements and controls)
- Owner: Valerie/Barbara
- Tracking Bug 697511 | Wiki
Project: Mozilla Blog Consolidation (IN PROGRESS)
- Goal: Rollup individual Mozilla blogs into one Wordpress site and workflow and Mozilla-branded blog theme
- Owner: Valerie/Melissa
- Tracking Bug 699578 | Wiki
Project: Mozilla Blog Universe Magazine-like Landing Page (IN PROGRESS)
- Goal: Provide a highly curated and gorgeous experience into the blogverse
- Owner: Valerie/Melissa
- Bug 687382
SOPA Site Outage Protest- [DONE]
- Goal: Help stop SOPA with a site blackout on 1/18
- Owner: Alex F/Laura F
- Blog post on results