MozCampEU2012/evolutionofmozillabrand

Title of Session: Evolution of the Mozilla Brand

Facilitator(s): Pete Scanlon

Are you paid or volunteer staff?: Paid

Area of Contribution (Team Name): Brand Engagement

How are you currently involved with the community?: Leading brand development and engagement efforts for the Mozilla and Firefox Brands

Location of Work (where do you reside?): San Francisco

Talk Length (please choose between 30, 60, 90, 120 minutes): 60 Minutes

Summary: What does it mean "To Help The World Make The Web"? In this session, we'll explore the active path that Mozilla is taking to enable those who will build the next generation of the web both on desktop and mobile devices with programs like Webmaker. Discussions will include how we can enable people across a range of skill sets and interests to "Mobilize Mozilla" around the globe.

How your session furthers the MozCamp Goals (https://wiki.mozilla.org/MozCampEU2012/Tracks): Whether for desktop, the mobile browser on Android, or the Firefox OS, the next wave of the web can be built by Mozillians.

Expected Outcome or Deliverable: Attendees will leave with an understanding of how Mozilla can provide opportunities for anyone on the web to contribute to making our mission successful.

Desired Audience Type or Skill-set: Active contributors who are interested in letting others know that anyone, regardless of skill set, can learn and grow (both professionally and personally) by being part of a global community that aims to improve the next web for everyone.

Equipment Needs (Video projector already included): laptop, wireless access.

To Be Completed by the Audience-

(If you would like) Submit a Question for the Speaker(s) or indicate what information you hope to gain by attending this talk here:

Place your name here if you would like to attend this talk:

• Oskar Ivanić
• Matej Novak