MozCampAsia/Schedule/Desktopandmobile/Firefox for Android Community Campaign Challenge

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Title of Session: Firefox for Android Community Campaign Challenge

Facilitator(s): Gen Kanai

Are you paid or volunteer staff?: paid staff

Area of Contribution (Team Name): Community Engagement

How are you currently involved with the community?: Community management in Asia

Location of Work (where do you reside?): Tokyo

Talk Length (please choose between 30, 60, 90, 120 minutes): unsure at least 30, not more than 60 if we make it a workshop

Summary: this session will cover the community marketing program for Firefox for Android which is a new program where Mozilla will fund properly submitted and reviewed community marketing programs for Fennec. The program itself will be covered and any exiting promotional plans will be reviewed. Attendees should be willing to work on ideas to promote Android Fennec in their own market with financial support from Mozilla. Goals would be for a number of new promotional programs to start at MozCamp Asia with an emphasis on Asian markets where Android market share is large or growing fast.

How your session furthers the MozCamp Goals: this session furthers the Mobile goal by sharing information on the community marketing program for Firefox for Android as well as developing new community marketing programs.

Expected Outcome or Deliverable: updates on the Firefox for Android community marketing program as well as new plans developed at MozCamp by communities.

Desired Audience Type or Skill-set: Mozilla Reps, Mozilla marketers and community who are interested in promoting Firefox on Android

Equipment Needs (Video projector already included): whiteboard?

Presentation download here: https://wiki.mozilla.org/images/5/50/MozCamp-Asia-2012-Fennec-Marketing.pdf

Etherpad notes: https://etherpad.mozilla.org/mozcampasia2012-fennec-marketing

To Be Completed by the Audience-

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