Mobile/Projects/AMO and Marketplace discoverability
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Contents
Tracking
| ID | Summary | Priority | Status |
|---|---|---|---|
| 722902 | Make AMO more discoverable in the browser | P2 | RESOLVED |
| 880281 | Make Marketplace more discoverable in about:apps | -- | VERIFIED |
2 Total; 0 Open (0%); 1 Resolved (50%); 1 Verified (50%);
Goals
Phase 1: target Fx 26
- Ensure the UI is simple and easy to follow to enter the Marketplace and AMO with little modification to the current 'Tools -> ' screens
- The intent is to intuitively let people know that pressing the associated icon gets them to the repository of content they may be looking for
- NO additional promotional events are to take place
- NO Marketplace visibility will be shown in the new 'Settings -> Customize' menu
Phase 2: target TBD
- Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying
- Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
- Dependent on a solid WebApp Experience (see the WebApp experience project page for more details)
Specifications
Phase 1: target Fx 26
- AMO discoverability
- Following Tools -> Add-ons, add text that points the user to the AMO so it is obvious what a user needs to do in order to enter the AMO (whether an add-on is already installed or not)
- Ensure the correct AMO icon is used (puzzle piece)
- Marketplace discoverability
- Following Tools -> Apps, add text that points the user to the Marketplace so it is obvious what a user needs to do in order to enter the Marketplace for apps (whether an app is already installed or not)
- Ensure the correct Marketplace icon is used (shopping bag)
Phase 2: target TBD
Brainstorming ONLY:
- mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
- use dynamic snippets to promote AMO & Marketplace (obv)
- create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow". What could this be? Infobar is too obtrusive.
- push announcements about updates for installed add-ons?
- promote add-ons/webapps through FHR?
- standard marketing stuff -- newsletters, etc.
- add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?
User stories
Phase 1: target Fx 26
- As a user, I don't want to be confused or guess on what to press or where to go when I want to browse more add-ons after going to Tools -> Add-ons.
- As a user, I don't want to be confused or guess on what to press or where to go when I want to browse more apps after going to Tools -> Apps.
- As a product manager, I want to ensure we are doing the minimum to ensure a less confusing discoverability experience without heavily promoting Marketplace until the full WebApp experience is stood up.
UX design
Phase 1: target Fx 26
- AMO design and assets are included in the AMO bug - see tracker above
- Marketplace design and assets are (will be!) included in the Marketplace bug - see tracker above
Quality criteria
- All specifications are met
- All user stories are satisfied
