Mobile/Goals/2014Q2

Top priority projects for 2014Q2

• Firefox on Android: Firefox Hub - initial version shipped in GA with 2 add-ons (Fx30) and initial Tiles-like functionality with full telemetry probes (Fx31)
• Firefox on Android: User support - contextual tips (Fx32) and first-run tips (Fx33)
• Firefox on Android: Startup performance - kick off a project focused on measuring and improving Firefox and Webapp startup performance
• Firefox on Android: Tablets - Complete design spec for tabbed browsing refresh
• Firefox on Android: Search widget (Fx33)
• Firefox on Android: Quick Share Provider functionality including support for defaults via distributions (Fx31)

Goals, stated as goals

• Grow users and usage
  • Increase monthly unique users
  • Increase daily activity time per profile
  • Reduce the number of daily uninstalls
• Increase revenue and establish new revenue sources
  • Increase monthly search volume
  • Increase number of revenue-generating features
  • Improve existing features towards potential revenue generation
• Drive Firefox Accounts adoption
  • Increase total # of Firefox Accounts created on Android
• Drive developers to adopt Firefox and/or HTML5
  • Identify top 5 pain points for developers on the mobile web
  • Increase the number of webapps for Android on the Firefox Marketplace
• Grow contributor engagement
  • Maintain current levels of developer contributor engagement
  • Increase current levels of support, QA and documentation contributor engagement