MarketingGuide

Welcome to Marketing at Mozilla!

Are you interested in helping spread the word about Mozilla and products like Firefox? We'd love your help! It's fun and easy to do. It's also a great opportunity to make friends from around the world, gain experience working with one of the world's most powerful brands and share our amazing story.

What makes Mozilla different

Mozilla is a global community with shared values. We believe that the Internet is an integral component of modern life, and is therefore a public resource that must be open to all. And we believe that Free and Open Source software developed and promoted through transparent, community processes is the best way to realize this vision. We think these values are important, and we hope that everyone who wants to contribute to the Mozilla project takes the time to read the Mozilla Manifesto.

Mozilla does not have the advertising budget of a major corporation, and the hundreds of millions of users of Mozilla software have, (in almost all cases) found out about it by word-of-mouth, through their friends, family and acquaintances. In other words, it is the community that has made Mozilla what it is, by developing, testing and localizing software and documentation, and by marketing this software to the world. Mozilla is all about our users and rather than market to them in a traditional way, we prefer to connect and have conversations with them.

Easy ways to get started

Connect with your local community

Depending on where you live, there may be a good chance that there are people with a common interest in Mozilla who are already active nearby. Check the Mozilla Reps wiki to get in contact with your local Mozilla Rep. Speaking English is not required and we have Mozilla Reps and communities all over the world. You might be surprised to find that there's Mozilla community thriving in your home town.

Join Firefox Friends!

The Firefox Friends program is a great way to share your love of Mozilla Firefox.

- Get connected: Sign up using your Twitter, Facebook or LinkedIn profile, or simply enter your email.
- Start sharing: Browse through our news feeds for topics that interest you, or submit your own content.
- Get rewarded: Track your impact and keep sharing for chances to win some great Mozilla gear and more!

Sign up now at friends.mozilla.org

Get social with us

Start by following @firefox on twitter or like us on Facebook. You can also work with us to create, and re-post in your language, Facebook and Twitter posts from the main EN-US Firefox accounts. If there's a better social network in your locale besides Facebook and Twitter, help us create a presence on those social media sites. See more in the next section.

Connect with us online

You can get to know us on the #marketing IRC channel. For help with IRC, visit http://irc.mozilla.org.

Want to make a bigger impact?

Join the Marketing Collective

In 2012, the Marketing Collective will launch with many opportunities to collaborate with our Engagement team and get involved in the projects above, as well as projects within product marketing, user engagement, design, pr and more. To find out more, please check out the Marketing Collective wiki.

Localize email newsletter content

Each month we send out the "Firefox & You" email newsletter with the latest tips and tricks to get the most out of your Firefox (sign up here). If you'd like to help localize and create Mozilla marketing content for your language, please email Jess at jdavis [at] mozilla [dot] com and Michaela at mthayer [at] mozilla [dot] com.

Join the social media localizers and responders

Do you want to bring social media content to your language? We always need help localizing for our social media pages, and it's a fun way to get involved.

It is also really important to respond to fans that respond to us on our social media pages. You can become a Facebook moderator and help us help our users. :)

Please contact Michaela at mthayer [at] mozilla [dot] com.

Communications reps

If PR is your passion, have a look at the Communications Reps program. This group provides volunteers the education, tools and infrastructure they need to get involved with Mozilla PR efforts. Please visit the communications page for more information.

Join Firefox Student Ambassadors

Are you a student (18+) who is creative, resourceful, and passionate about Mozilla? If so, please join us in the Firefox Student Ambassador program. Student Ambassadors lead marketing campaigns at their colleges and to outreach to encourage others to join the Mozilla community (and utilize our products). If you are interested in joining our program, please find more information here. If you have any questions, please email firefoxstudents [at] mozilla [dot] com.