L10n:WorldReady/Ongoing content/2011-06-21

usecases

• facebook
• affiliates, new buttons
  • css3 buttons, canvas, pdf.js? topic for a different meeting
• tweets
• snippets
• ads (different networks: fb, mobile)

important differences compared to big campaigns

• 20 words per assignment
• 2-3 days of lead time in most cases, otherwise the post will be out of date
• published content never changes; no need for elaborate strategies for updating existing content

current etherpad process

• william creates an etherpad
• william sends to stas for review and distribution to the localizers
• on the day of posting, william copies and pastes
  • he posts en-US to all users
  • and localized versions to individual locales

We should make sure that we understand who the target audiences are and what their needs are before we decide to "create a tool".

Give ourselves an opportunity to redefine (/simplify) current processes instead of creating tools that will solidify them.

target audience

• william (engagement)
  • automation
  • posting at a specific time
• localizers
  • discoverability
  • don't dilute the messaging about bigger projects
    • all announcements end up in one newsgroup
    • the cost of reading the announcement of a 5-minute tasks is the same as for big projects
• readers
  • shouldn't see en-US if localized content is available (?)
• l10n drivers
  • easier, less-time consuming outreach
• APIs

can we avoid creating big new tools?

are there simple solutions that we could implement now that would satisfy 80% of our needs?

• localizers gave positive feedback about etherpad (see below)
• selenium script could automate posting on fb
• export txt from etherpad, parse with a script that taps into fb api

etherpad's strong points

• very easy to set up
• multiple localizers within a single locale can collaborate at the same time
• localizers can draw inspiration from other languages
• can see live participation which builds the sense of the community

etherpad's shortcomings

• easy to accidentally remove someone's work
• hard-to-remember URLs; how localizers find those etherpads?
  • go back to the original announcement email?
  • awesome bar (if ep is named appropriately)

inventory of etherpads

we could probably improve the current process by having an inventory of etherpads, e.g. on the wiki

• increase discoverability of current etherpads
• archive old etherpads
• reuse previous translations
  • as reference
  • as generic posts suitable for the occasion (?)
    • for the launch of fx6, is it better to post a generic launch update in Polish or a fx6-customized update in English?

action items

• stas: ask localizers about their experience with etherpad (follow up to https://groups.google.com/forum/#!topic/mozilla.dev.l10n.web/ruNgQPTRxqA ?)
• williamr: create a wikipage listing existing channels