Overview

The Account Manager feature (Firefox branding TBD) is a new Firefox feature that allows automated registration, sign in, and sign out on Web sites that implement support for it. The Account Manager team has put together a specification, still in its early stages, that Web developers would need to support to activate this feature in Firefox.

Since the specification is still in a fluid state, it is an excellent time to gather feedback from Web developers on whether they would support it, and if they would prefer any changes to be made to it. Later on, priorities will shift from gathering feedback to promoting the specification to the Web at large.

Goals/Strategy

Thus, the evangelism goals are as follows:

• Understand what web developers think about the current specification proposal, and/or what changes they would like to see in it.
• Once the proposal enters an official draft stage, promote adoption of the specification.
• Work with key influencers at all stages of the plan.
• Make it clear that this not a neat experiment, it is a process for a new Firefox feature.

A non-goal for this evangelism push is to gather feedback on the front-end UX.

Audience

Web Developers

The primary audience are Web developers. Large websites are known to have different requirements from small ones, so we should keep that in mind. We need to cater to both.

Key Influencers

This group overlaps with Web Developers. These are thought leaders in the Web community who have a wide following by Web developers and sometimes power users.

Specifically, we are interested in reaching folks that focus on the identity, privacy, and security spaces.

Tactics

Initial feedback phase

• Technical blog posts explaining the technology and motivation.
• Tech demos/videos, going out on blog posts with screenshots, etc.
• Meet-up events.
• Online chat session/conf call for people who can't make the event.
• Newsletter blurbs (e.g., on about:hacks)

Wide promotion/adoption phase

Everything in the first phase, plus:

• Standardization process for the spec.
• Partnerships with specific sites.
• Open phone calls for devs to dial in and ask questions.
• "Adoption kit" for users to send to their favorite websites.

See the timeline below for a schedule of upcoming items/events.

Timeline

Note, it's important to develop a cadence here. We should strive to have something every one two weeks in order to retain peoples' attention and spread the word more effectively.

April

5 - 11

• Detailed evangelism plan ready, including summary of intended content of demos and blog posts.

12 - 18

Ragavan and Dan in Toronto.

19 - 25

Dan in Canada.

• First blog post.
• Spec draft cleaned up, migrated to official Mozilla location.

26 - 30

• Broadcast brown bag.
• Finalize list of invitees for Summit.
• Website live, with RSVP functionality for Summit.

May

3 - 9

• Send out invitations for Event 1.
• Blog post 2.

10 - 16

• Perhaps fit something in here before IIW (?)

18 - 23

IIW: 17-20

• Event 1 on the 21st or 22nd (?)

24 - 30

• Blog post 3
• Brown bag 2

June

30 - 6

7 - 13

14 - 20

21 - 27

28 - July 4

Firefox 4 beta 1

• Stanford CS dept talk

July

5 - 11

• Summit
• Talk at the summit, demo, planning. Discuss evang kit.

12 - 18

19 - 25

Firefox 4 beta 2

26 - Aug 1

• Try server builds with AM available
• Evangelism kit launch, links to try server build for testing

August

2 - 8

9 - 15

Firefox 4 beta 3

Account Manager M1 lands

• US partner pitches
• Begin signing up launch partners

16 - 22

• Continue partner pitches

23 - 29

Account Manager M2 lands

September

Aug 30 - 5

Firefox 4 beta 4

6 - 12

• EU events (tentative)

13 - 19

Firefox 4 beta 5

• EU events (tentative)

20 - 26

27 - Oct 3

October

4 - 10

Firefox 4 beta 6 (RC1?)

Firefox string + API freeze

11 - 17

18 - 24

Firefox 4 beta 7 (RC2?)

25 - 31

Attic

Holding place for stuff we haven't done / didn't do / should think of doing.

• Finalize location/venue for Event 2.
• Send out invitations for Event 2.

Firefox 4 Beta 1 (very tentative)

Phase 2 begins

• Event 2 on the 25th or 26th (?)
• Launch user evangelism kit.