Engagement/Social/Metrics

Facebook (English posts)

• Excellent
  • Over 3% virality (how viral a post is)
  • More than 5000 likes
  • More than 700 comments
• Good
  • 1.5 - 2% virality
  • More than 1500 likes
  • Over 500 comments
• Poor
  • Under 1% virality
  • Less than 750 likes
  • Less than 30 shares

The number of likes, comments, and shared are publicly visible below the post on Facebook. The virility score can be found on the Facebook Insights page (you must be a Page admin to view).

Comparison to other brands

Our meme post: A 4.8 virality percentage. 31,000+ likes. Nearly 8,000 shares.

Red Bull's post the same day:

Diving head-first into the week: Photo: Diving head first into the week. http://win.gs/LH5Mlg

Red Bull has about 12 million fans. This post got 31,000 + likes, and 3900 shares, with 891 comments. Very similar to ours (but we had more shares.)

Starbucks post yesterday

♥ Iced coffee! Photo: <3 Iced coffee!

They have more than 31 million fans (triple ours). This post is a pinned post, and got 89,000 likes and more than 3,600 shares. Twice the likes, but half the shares as ours.

Hello kitty post from SUNDAY

Did you know today is parent's day? Photo: Did you know that today is Parents' Day? ♥XOXO♥

Hello kitty has nearly 10 million fans - but they get these kinds of numbers on EVERY post. 23,000+ likes, 3,300 shares

Twitter (English posts)

• Excellent: More than 100 retweets
• Good: More than 50 retweets
• Poor: Less than 20 retweets

The number of retweets for a specific tweet can viewed on that tweet's permalink (example). For posts with over 50 retweets, the number can be retrieved in CoTweet.