Engagement/MAU2Account
Contents
Overview
MAU2Account is an idea pitched by :ckprice as part of the Mozlando Projects. Check out the pitch deck for more information.
If you have any questions about MAU2Account, please email cprice@mozilla.com.
Hypothesis
Driving existing Firefox users to an embedded form is an effective method for Account sign ups.
Success Criteria
A CTR, which is equivalent to a sign-up rate, of more than 6%.
Deliverables
Here are the three deliverables for Mozlando:
- The Account sign up form (currently on /firstrun) embedded into a sharable, autonomous web page.
- Channels set up and deployed to drive traffic to the web page.
- Preliminary results from the channel deployments.
The experiment will end in Mozlando. Post Mozlando action items will be to share results with the Accounts team, and determine any viable next steps.
Resources
MAU2Account Pitch
Created and delivered by :ckprice on October 27th, 2015. It goes into greater detail about the logistics and history around MAU2Account.
https://docs.google.com/presentation/d/1Bs0SOtNkP82tMgSMdwEWfhCLppABeRwRX8pmUaR7fSo/edit
Google Drive Folder
All assets will be found here
https://drive.google.com/a/mozilla.com/folderview?id=0B5T1SCKaYZL8d29MNFN4VC0ycjQ
Review/Retrospective
We completed our project in time and on budget.
See here for the results: https://docs.google.com/presentation/d/1OwbZ4kmfmgadjidt9QCD7_jfL1SgNemdE8RClfmOpTU/edit#slide=id.gdaf2bf6a3_1_9
Project Management
Kanbanery
The Kanban board used to track the initial backlog. In Mozlando, we'll be using a physical Sprint Board + Post Its. It will also be used as a history once we leave Mozlando and the hard board is brought down.
https://mozilla.kanbanery.com/projects/65201/board/?key=a7444f3fb126db08a185706cbe0a586f6463cc78
Initial Product Backlog
This is the Google Sheet we will use during the initial User Story creation, and Task refinement.
https://docs.google.com/spreadsheets/d/1fOBZT0CRkcFlHAgOUeQOZfVMuGiMOVN664BCoHSB81o/edit#gid=0
Mozilla Vice Playbook
This is the framework which all teams will use in Mozlando as a guideline for meetings, organizing work, etc.
https://docs.google.com/presentation/d/1HUrHiMTKkvn8bwN0E07R9bocf9OeNtsP9sHaj95giYQ/
Communication
Google Group
IRC
IRC #mau2account
Schedules
Engagement Mozlando Schedule
This is the schedule for all of Mozlando for Engagement
https://wiki.mozilla.org/Engagement/Mozlando_Projects
MAU2Account Project Calendar
This is a Google Calendar specific to MAU2Account. Feel free to click on the "Google Calendar" link on the bottom right to add it to your calendar view.
The Team
Core Team
This is the core team for MAU2Account. This team is responsible for driving, executing and approving the project.
| Name | Role |
|---|---|
| Fabio Rios | Project Lead |
| Cory Price | Project Manager |
| Kadir Topal | Project Manager (shadow) |
| Jessica Vondrak | Digital Marketing |
| Ilana Segall | Analytics |
| MJ Kelly | Copywriter |
| Alex Gibson | Engineer |
| Holly Habstritt | UX |
Other Stakeholders
Other stakeholders should stay informed through the Project Lead or Project Manager.
| Name | Reason |
|---|---|
| Ryan Feeley (Accounts) | Stay informed on near finished UI of the form |
| Chris More (Growth) | Stay informed on when traffic to the Accounts form will start/stop |
