Drumbeat/key message

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draft 0.9.6 - May 20 2010

Primary messages

  • Mozilla Drumbeat is keeping the web open.
  • We all benefit from the open web.
  • But we can't take the freedom of the web for granted.
  • We need to protect and improve the open web.
  • Drumbeat = your chance keep the web open and free.
  • You can get involved online and face-to-face.

[note: these bullets are the the same as the headlines below]

Detailed message breakdown

Mozilla Drumbeat is keeping the web open

  • We want to spark a movement. We want to keep the web open for the next 50 years.
  • The first step: inviting you to make and do things that help the open web.
  • Drumbeat is practical projects and local events that gather smart, creative people around big ideas, solving problems and building the open web.


We all benefit from the open web.

  • It’s the most powerful communication tool in the history of humanity.
  • The nervous system of trade, education, governance, activism, and play.
  • Lets a single idea achieve global impact.
  • All without needing someone else’s approval or permission.
  • Open = (Participatory + Transparent + Decentralized + Generative)

But we can't take the freedom of the web for granted.

  • There are many who would neuter or control the web we have built.
  • Imagine an internet filled with devices you can't tinker with and walled gardens.
  • What's at risk? Access. Privacy. The freedom to create and innovate.

We need to protect it. Improve it. Grow it.

  • Mozilla's mission is to guard the open nature of the internet.
  • 20,000 of us did this when we built Firefox.
  • And we’ve been continuing this work ever since.
  • It's exactly why we're starting Drumbeat.

Drumbeat = your chance to keep the web open and free.

  • For anyone who wants to lend their skills and creativity to the cause of keeping the internet open.
  • A chance for the rest of us to get involved.
  • Who? Teachers. Lawyers. Artists. Accountants. Plumbers. Web Developers. Anyone who uses and cares about the internet.

You can get involved online or face-to-face.

  • We've planted a flag. A place to gather and collaborate.
  • Start a project, or join one that's already rolling.
  • If your project gets traction, we'll shout from the top of the mountain so everyone knows about it.
  • We'll even fund a handful of the very best projects.
  • Go to an event in your city. Work on a project with neighbors, or just paint a picture of what you want the open web to look like in 50 years.