Drumbeat/key message
From MozillaWiki
< Drumbeat
draft 0.9.6 - May 20 2010
Primary messages
- Mozilla Drumbeat is keeping the web open.
- We all benefit from the open web.
- But we can't take the freedom of the web for granted.
- We need to protect and improve the open web.
- Drumbeat = your chance keep the web open and free.
- You can get involved online and face-to-face.
[note: these bullets are the the same as the headlines below]
Detailed message breakdown
Mozilla Drumbeat is keeping the web open
- We want to spark a movement. We want to keep the web open for the next 50 years.
- The first step: inviting you to make and do things that help the open web.
- Drumbeat is practical projects and local events that gather smart, creative people around big ideas, solving problems and building the open web.
We all benefit from the open web.
- It’s the most powerful communication tool in the history of humanity.
- The nervous system of trade, education, governance, activism, and play.
- Lets a single idea achieve global impact.
- All without needing someone else’s approval or permission.
- Open = (Participatory + Transparent + Decentralized + Generative)
But we can't take the freedom of the web for granted.
- There are many who would neuter or control the web we have built.
- Imagine an internet filled with devices you can't tinker with and walled gardens.
- What's at risk? Access. Privacy. The freedom to create and innovate.
We need to protect it. Improve it. Grow it.
- Mozilla's mission is to guard the open nature of the internet.
- 20,000 of us did this when we built Firefox.
- And we’ve been continuing this work ever since.
- It's exactly why we're starting Drumbeat.
Drumbeat = your chance to keep the web open and free.
- For anyone who wants to lend their skills and creativity to the cause of keeping the internet open.
- A chance for the rest of us to get involved.
- Who? Teachers. Lawyers. Artists. Accountants. Plumbers. Web Developers. Anyone who uses and cares about the internet.
You can get involved online or face-to-face.
- We've planted a flag. A place to gather and collaborate.
- Start a project, or join one that's already rolling.
- If your project gets traction, we'll shout from the top of the mountain so everyone knows about it.
- We'll even fund a handful of the very best projects.
- Go to an event in your city. Work on a project with neighbors, or just paint a picture of what you want the open web to look like in 50 years.