Drumbeat/campaignstorm/openvideo

Title

Open Video

or

• Unlock Your Video
• Open Video Mash-Up Content
• The World’s First Open Video Mash-Up Festival

1 sentence summary

Show off what open video can do by gathering the world’s most compelling, cutting-edge open video demos and experiments in a friendly, competitive platform that gets noticed and gives people a taste of how open video can be combined with other parts of the open web.

Goals

• Show off what open video can do and what the future of web video looks like. Gather the world’s most compelling open video and social media video mash-up demos and samples.
• Show how open video can combine with the rest of the open web for entertainment, education and art.
• Raise awareness and increase adoption of open video, connecting to the broader idea of the open web as a toolkit for innovation and creativity.
• Begin to build some of the same amazing energy and spirit of user-generated video (like FireFox flicks) to getting people excited about open video and open video mash-ups.
• Look for ways to dovetail with an existing “Open video contest” under development at Open Video Alliance, so that even a small amount of Mozilla participation can pay back great dividends.

Audience

• Filmmakers and video artists, especially those who:
  • want to experiment w/ cutting edge techniques
  • want to link social media and their film work

• Those already involved in the Open Video Alliance, or see themselves as advocates for open video

• Local film and video clubs? Video artists?

• Hackers who want to make something cool using HTML5 and the video tag to show what’s possible with open video

• Tech and video industry players, especially those who can help get open video technologies to large numbers of video producers

• Existing Moz Campus Reps in leading film schools

Potential Partners

• Open Video Alliance

• Archive.org
• Kaltura
• Wikipedia
• Workbook Project
• Centre for Internet Studies - India (?)
• FGV and others - Brasil
• Film schools / professors
• University film and video clubs
• Wordpress?
• Rhizome?
• Intelligent TV

• Ignites, BarCamps, social media meetups?

Activities

• Collaborate to produce the world’s first Open Video Mash-up Contest
• Inspire new open web / social media mash-ups using open video
• Get high-profile filmmakers and taste makers on board
• Announce “winners” and use it as way to drive blog and earned media attention on the future of open video and how it supports a more open web and creative world.
• Big annual event (Tympani), tying in the annual Open Video Conference.
• Ground game (Conga) at colleges, universities, film schools, etc. Replicate the great film school successes of "Firefox Flicks"

Metrics

• Generate 5 - 10 eye-popping or “wow” demos and sample of what we mean by “open video” and why it’s so cool

• Success can be measured by
  • The quality of these pilot projects
  • Their reception with media makers and the web public