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→Current situation
Most people are using webmail these days, mainly because it's so easy. You only need to know the URL (usually linked from the provider's homepage) and email address and password, and there's your inbox already. ISPs, although all of them provide POP/IMAP, are leading users to webmail because of that ease of use (and free mail providers do so for the advertizing revenue).
The Thunderbird account setup wizard requires knowledge of a lot of technical settings, most of which users have no clue what they mean nor where to get this information (even if it's provided readily by the ISP). For them, this is a real stop gap - at least sufficiently problematic to not bother.
= Goal =
